Now, in 2023, that average has dropped to 2.3m - still double 2019, but on a gradual downward trajectory. Yet the comparison to 2019 is important: Twitch saw a surge of growth during the pandemic as the population was put in lockdown - and that growth has since been in decline.Īccording to analytics platform Twitch Tracker, global viewership spiked in 2020 and hit a peak in April 2021 of 3.1m average views. At the TwitchCon Paris keynote, Kish stated that Twitch's European audience had quadrupled from 100 million visitors in 2019 to 400 million in 2022, who watched 5bn hours of content. It certainly looks like the platform's metrics are on the rise. Mary Kish and CEO Dan Clancy at the TwitchCon Paris opening ceremony. But in general, the Twitch community - from a metrics perspective - I think is healthy.'

From the outside, whenever sentiment is pretty low, I think it always looks bad. Sometimes it's completely external factors, sometimes it's stuff we did, sometimes it's stuff streamers did. 'Sentiment from the community always goes up and down. 'Obviously, we're investing fairly heavily in making sure we can do that in a sustainable way for the longevity of the platform so people can continue making money and hosting communities. 'We continue to invest in trying to make sure Twitch is the best place to be a streamer and the best place to be a viewer,' he said. VP of product Jeremy Forrester described the community as 'generally healthy', despite user sentiment towards Twitch often varying wildly. I think that we are at a vital and crucial time to ensure that, over the next period of time, we are showing our actions and we are really proving that we care deeply about this community, and that we will do what we can in our power to ensure that this place is healthy, it's safe, and it's the best place to build a community and achieve your personal goals.' 'It's really easy for me to say to you 'we love the community' and 'community first', but that has to be earned through actions over time. 'We owe a lot of trust back to our community,' she said. Speaking to Eurogamer at TwitchCon Paris, Twitch director of community marketing and production Mary Kish admitted the company is in a 'trust building period right now'. To top it all off, Twitch laid off 400 employees in March as part of job cuts at Amazon.

And Twitch is yet to fully amend its advertising practices, with streams frequently interrupted by unskippable adverts. A newly-launched charity tool included hate groups. UK streamers were disappointed in Twitch's lack of support for Pride Month. The Hype Chat feature launched, but it's only relevant to top streamers - which are too often the focus of the platform, many users say. Manage cookie settings Newscast: Is Microsoft's Activision Blizzard acquisition now a done deal? Watch on YouTube To see this content please enable targeting cookies.

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